05/12/2024

OTT Summit

The growth of social media and user generated platforms has disrupted the video advertising ecosystem. But there is a huge difference in the viewing experience and audience engagement offered by platforms that are primarily driven by user generated content and publishers who carefully curate and invest millions in content for viewers.

The advances in ad tech and the increasing prevalence of Connected TVs today also enable far greater addressability and much richer data and insights, with the possibility of TV turning into a full funnel marketing medium becoming a reality in the not-too-distant future. With premium video advertising, whether on OTT, linear pay TV, FAST or FTA broadcast, now presenting significant new revenue opportunities, this year’s OTT Summit focuses on Advertising First.

In a separate conference track running parallel to the main plenary sessions in the afternoon, key publishers will also be presenting the latest data and insights, programming slates and advertising innovations in a series of Upfront Showcases.

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