🛰️Satellite Capacity Pricing Trends 2025: Leveraging Price Elasticity to Unlock Scale

Over the past five years, the cost base of satellite capacity across key HTS regions has dropped by approximately 80%, driven by advancements in new technologies and systems. This significant shift has led to more competitive pricing models, with operators adopting flexible, value-based approaches that better align with customer needs and market demands.

Panelists discussed how evolving consumer preferences are reshaping service pricing, focusing on customer value rather than traditional cost-based models. As satellite constellations become more saturated, the demand for flexible contracts and service offerings has intensified, with some operators focusing on premium services to differentiate themselves. Vertical integration emerged as a key strategy for enhancing pricing flexibility and scalability, with varying approaches observed across the industry.

The conversation also highlighted the importance of innovation in low-cost, open-architecture terminals and financing models to remain competitive in a rapidly changing market. Despite ongoing challenges, experts expressed optimism about the industry’s growth potential, driven by collaboration and adaptability.

Read an extract from the latest Novaspace report on this topic, or purchase the full report ‘FSS Capacity Pricing Trends’ with a discount using the code GSOA10.