09/10/2024

Vietnam in View

With a relatively youthful population of almost 100 million living in over 25 million households, Vietnam is undoubtedly an attractive proposition and a market which has over 17 million pay TV and 5 million OTT subscribers.

What are the latest developments in this highly competitive local video ecosystem which has kept ARPUs low? Will programming budgets increase in the race to woo more subscribers and viewers and what is the future of pay TV as streaming continues to grow?

How real and significant are the opportunities now for international players, given a host of complex regulatory requirements? And what do those requirements entail? Is it possible to ensure compliance in a cost-effective manner and find a profitable business model? What are the other opportunities within the ecosystem, from content and formats/adaption licensing to advertising and technology optimization?

Vietnam in View will be an in-depth discussion on the different business strategies pay TV operators are adopting to not only remain relevant but to survive and thrive, as well as look at the potential winning formulae to stay ahead in the domestic OTT video streaming market.

Key Sessions:

  • Market Developments and Regulatory Equality
  • Shifting Dynamics and Emerging Trends
  • State of Production and Formatting for Success
  • Programmatic and Premium Video Opportunities
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